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    HubSpot Marketing Free is the ultimate marketing plugin for WordPress for building an email list, generating and tracking leads, and tracking user behavior on your website.

    It’s a free plugin that includes everything you need to capture, track, and convert leads – all in one tool.

    This includes lead gen dashboard, lead capture tools like pop-ups and slide-ins and modal forms, a form capture tool, a contact database, and lead insights for the first 7 days of website activity after lead capture. All these features work immediately, right out of the box, with no dev help required.

    HubSpot Marketing Free automatically captures form submissions from your site, even if they come from a different tool. The moment a lead shares their email, you’ll know who they are, where they work, and what pages they visited – all in real time. When they view an offer or check your pricing, you’ll be ready to follow up right away.

    With simple but powerful analytics, you’ll learn more about what’s working and what’s not, like which traffic sources or pieces of content are driving the most conversions. It’s a risk-free way to find out what inbound marketing can do for you. And it’s completely free.

    By adding this plugin to your WordPress site, you’ll also gain access to HubSpot’s free CRM and Sales tools, as well as HubSpot Academy, our free online educational resource, where you can learn how to build, manage, and run effective marketing campaigns. All our features are 100% responsive and mobile-friendly.

    Want to start collecting leads in minutes? Here’s how with the HubSpot Marketing Free plugin for WordPress:

    Forms & Pop-ups: To capture every qualified lead

    Add high-converting contact forms and pop-ups in minutes, not hours. No coding or dev help required. You can choose from four different type of pop-ups:

    • Overlay modals: Center screen pop-ups that appear on top of page content
    • Top banners: Small banners at the very top of the page
    • Slide-in boxes: Small boxes that slide in from the side/bottom of the page

    If you’re already using forms on your site, then awesome! HubSpot Marketing Free automatically captures form submissions, even if they come from a different tool. It supports the most popular form building plugins available: Ninja Forms, Gravity Forms, Contact Form 7, and more.

    Contact Insights: To see who your leads are and what they’re doing

    When a lead submits a form, additional contact info from across the web is pulled in automatically, including job title and social profiles. You’ll see how they arrived and what they viewed even before they filled out your form. And when they come back, tracking picks up where it left off.

    Every activity is logged in a tidy timeline, so you know exactly where a lead is and what they’re interested in.

    Built-in Analytics: To analyze and improve your conversions

    Built-in analytics make it easy to learn which pages, offers, and traffic sources are driving the most conversions. See how many times leads visit before they buy, spot trends in how visitors navigate your site, and use those insights to drive more conversions.

    Start turning visitors into leads today

    See how visitors interact with your site and turn more of them into paying customers. Get HubSpot Marketing Free for forms, analytics, pop-ups, and email integration for your site. It’s a risk-free way to see what inbound marketing can do for you.

    “HubSpot Marketing Free dramatically cuts down the time I spend on marketing. We used to spend tons of time generating very few inbound leads, but those numbers have gone through the roof with minimal effort.” – Brian Ruhlmann, Director of Sales & Marketing, AdmitHub

    Full Features List

    • Dashboard: A central hub for your marketing analytics. Learn which forms, pages, offers, and traffic sources are driving the most conversions.
    • Lead Flows: HubSpot’s answer to pop-up forms. Add user-friendly pop-up forms with ease. No code required.
    • Collected Forms: Already using forms? Fantastic. HubSpot’s form collector automatically captures submissions, even if they come from a different tool.
    • Contacts Database: A single database for viewing and managing your interactions with contacts.
    • Kickback Emails: Follow up on form submissions with a quick email (or use your own ESP).
    • Integrations: Easily connect to MailChimp, Shopify, Magento, and more with no extra dev work required.

    What do people love about the HubSpot Marketing Free plugin?

    • It’s easy to configure and use, even for non-tech people.
    • It’s lightweight and integrates with HubSpot CRM and Sales, as well as third-party software like MailChimp, Shopify, Magento, and more.
    • You get lead intelligence, including a timeline of which pages a lead visitors and when, and what they end up converting on.
    • It teaches you which pages and offers convert best so you know which pages to optimize.
    • It saves you time you can use to focus on other marketing activities.
    • It’s 100% responsive and mobile-friendly.
    • We provide great support.

    “HubSpot Marketing Free educates marketers beyond just the anonymous analytics they get from Google Analytics. Instead, it digs down to individual users.” – Michael Shoup, Founder / CEO, 12South Marketing


    Having trouble? Browse our HubSpot Community page for help documentation and support.

    Want to learn how best to use HubSpot Marketing Free? Check out our self-paced course from HubSpot Academy. It’ll teach you how to use HubSpot Marketing Free to capture leads off your website and then how to follow up efficiently using the HubSpot CRM.

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