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    Advanced Ads

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    Advanced Ads is a simple ad manager made by a publisher for publishers. Based on my experience delivering millions of ads per month I built this advertising plugin as a powerful, but light weight solution to not only manage and insert banners in WordPress, but to test and optimize them as well.

    Full Feature List.

    create and manage ads

    • create a banner is as easy as creating a post
    • group ads to create ad rotations
    • create drafts of advertisements only visible to logged in users
    • set a date for when to publish the ad
    • sell ads on your website with the Selling Ads add-on
    • import / export ads and settings
    • wizard to quickly create and place simple ads

    ad types

    choose between different ad types that enable you to:

    • insert code for ad and affiliate networks (e.g., AdSense, Chitika, Amazon, BuySellAds, DoubleClick)
    • dedicated support for all types of Google AdSense banners
    • display images and image banners
    • use shortcodes within ads (to also deliver advertisements from other ad plugins like AdRotate or Simple Ads Manager)
    • create content rich ads with the tinymc editor
    • use flash file advertisements including a fallback – included in Pro
    • ad group to allow ads from the same group to share conditions and settings

    display ads

    • auto inject banner (see ad injection below)
    • display advertising in template files (with functions)
    • display advertising in post content (with shortcodes)
    • ad widget for sidebars and widget areas
    • display ad groups based on customizable ad weight
    • use placements in your theme to insert ads and ad groups in template files without coding
    • disable all ads on individual single pages
    • set start time and expiry date for advertising
    • display multiple ads from a banner group (ad blocks)
    • define the order of ads from an ad group and allow default ads
    • display a label, e.g. “Advertisements” above each ad
    • compatible with site builders: SiteOrigin

    display conditions

    show ads based on conditions like

    • individual posts, pages and other post type
    • post type
    • post age
    • posts by category, tags, taxonomies
    • author
    • archive pages by category, tags, taxonomies
    • special page types like 404, attachment and front page
    • hide ads on secondary queries (e.g. posts in sidebars)
    • display or hide banners within the post feed

    global conditions:

    • disable all ads in the frontend (e.g. when your ad network breaks down)
    • disable all ads on 404 pages (e.g. recommended for AdSense)
    • disable all ads on non-singular pages
    • disable all ads in secondary queries
    • disable all ads in the feed
    • hide ads from bots and web crawlers

    visitor conditions

    display ads by conditions based on the visitor. List of all visitor conditions

    • display or hide a banner by device: mobile and tablet or desktop
    • display or hide a banner for logged in visitors
    • hide advertising from logged in users based on their role
    • advanced visitor conditions: previous visited url (referrer), user capability, browser language, browser and device, url parameters included in Pro
    • display ads by geo location with the Geo Targeting add-on
    • display ads by browser width with the Responsive add-on

    ad injection | placements

    Placements to insert ads in pre-defined positions in your theme and content. List of all placements

    • ads after any given paragraph or headline in the post content
    • ads at the top of the post content
    • ads at the bottom of the post content
    • ads before closing </head> tag
    • ads page footer
    • test placements against each other with Pro
    • many more ad inserters with add-ons

    ad networks

    The Advanced Ads ad manager is compatible with all ad networks and banners from affiliate programs like Google AdSense, Chitika, Clickbank, Amazon, and also Google DoubleClick (DFP).
    You can also use it to insert additional ad network tags into header or footer of your site without additional coding.

    best support for mobile devices

    • display ads for mobile and tablets or desktop only
    • display responsive image ads (WordPress 4.4 and later)
    • ads for specific browser sizes only using Responsive Ads
    • insert ads on AMP pages with Responsive Ads

    Google AdSense

    • supports all ad units, including display ads, link units, and matched content
    • switch sizes of an ad
    • switch between normal and responsive ads
    • optional limit to 3 AdSense banners according to AdSense terms of service
    • hide AdSense advertisements on 404 pages by default (to comply with AdSense terms)
    • insert Page-Level ads code globally
    • assistant for exact sizes of responsive ads with the Responsive add-on

    ad blocker

    • basic features to prevent ad blocks from being removed by AdBlock and co
    • prevent ad blockers from breaking sites where plugin scripts are running

    based on WordPress standards

    • integrated into WordPress using standards like custom post types, taxonomies and hooks
    • easily customizable by any WordPress plugin developer

    Learn more on the plugin homepage.

    Localizations: English, German, French, Spanish, Dutch, Italian, Portuguese, Vietnamese


    • Advanced Ads Pro – powerful tools for ad optimizations: cache-busting, more placements, etc.
    • Selling Ads – allows you to sell ads on your website fully automated, including payments and advertiser profiles.
    • Geo Targeting – display ads based on geo location of the visitor
    • Tracking – ad tracking and statistics
    • Responsive Ads – create mobile ads or ads for specific browser sizes
    • Sticky Ads – increase click rates with fixed, sticky, and anchor ads
    • PopUp and Layer Ads – display ads and other content in layers and popups
    • Slider – create a simple slider from your ads

    If you have problems with Advanced Ads, please reach out to our support.

    Displaying Ads

    You can use functions and shortcodes to display ads and ad groups.

    The integers in this example are the IDs of the elements.

    Use these shortcode to insert an ad or ad group into your post/page.

    [the_ad id="24"]
    [the_ad_group id="5"]

    Use these functions to insert an ad or ad group into your template file.

    <?php the_ad(24); ?>
    <?php the_ad_group(5); ?>

    In addition to directly displaying ads and groups you can define ad placements and assign either an ad or group to them.

    [the_ad_placement id="header-left"]
    <?php the_ad_placement('header-left'); ?>
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